Role | Art Direction, Design, Concept
Timeline | Feb - May 2018 (13 weeks)
Tools | InDesign, Photoshop, Illustrator, Acrobat
Mentor | River Jukes-Hudson

HORIZON

A design challenge emerged....

How might we design an exhibition and its catalogue that strive to activate visitor's participation in a multi-sensorial experience?

Concept

Direction
Engage the visitors and activate their participation.
Art without artifice
Artwork: Energy–it's own source
Medium: Visual Sensing
Audience: Part of the art
Keywords
Retrospective, Experience, Timeless, Perception, Welcome, Possibility, Limitless, Coexist, As it is

The Border Between Presence and Absence

There is a tradition of horizon as the boundary between the known and unknown. But as you approach, it fades in or comes into your experience. The exhibition is all about this experience. It’s a collection of things that directly connect you to thoughts that are wordless and things that do not have storylines.

The exhibition will feature works in a range of media, installations, and paintings with a gesture intended by artists to place visitors in a state of perceptiveness that “expands the horizon of imagination”. Some of the common themes appear throughout the exhibition are shadow and light, presence, and absence and affirmation and doubt which cause us to question our visual perception. The invited artists are Olafur Eliasson, Dan Flavin, James Turrell, Sol Lewitt, Mark Rothko, and Agnes Martin.

Exhibition Catalogue

I wanted to bring this theme of audience engaging and being able to experience the moment into the exhibition catalogue as well. In order to do so, I occasionally gave generous spaces to art pieces where they dominate the whole spread so the viewers can breathe in the works of art. The catalog starts with the collection of Instagram posts taken in front of the installation called Unspeakable Openness of things by Olafur Eliasson. It ends with the another collection of instagram posts taken at the body of art called Knight Rise by James Turrell.